Frequently Asked Questions
Billboard Advertising Made Simple
At Eastern Outdoor Development, we believe advertising your business should be simple, affordable, and effective. Whether you're interested in a traditional billboard or a digital display, our team will guide you through the entire process, from selecting the right location to getting your advertisement in front of thousands of potential customers.
Getting Started
How do I get started? Getting started is easy! Contact our team to discuss your advertising needs. We'll help you explore available billboard locations, review pricing, and walk you through the entire process.
How do I choose the best billboard location? Our team will help you identify locations based on traffic patterns, visibility, your target audience, and your advertising goals. We'll provide location photographs, maps, and available traffic information to help you make an informed decision.
Do I need to provide my own artwork? Not at all! Our team can assist with creating your billboard advertisement at no additional design charge. Already have artwork? We can work with your existing design and ensure it meets the proper specifications.
Will I get to approve my advertisement? Absolutely. Before your advertisement is printed or displayed, we'll send you an artwork proof for review. Nothing goes live or to print until you approve the final design.
Will I get to approve my advertisement? Absolutely. Before your advertisement is printed or displayed, we'll send you an artwork proof for review. Nothing goes live or to print until you approve the final design.
Traditional vs. Digital Billboards
What is the difference between traditional and digital billboards? Traditional Billboards: Feature a printed advertisement displayed continuously, 24 hours a day. Digital Billboards: Feature LED displays that rotate advertisements between multiple businesses, offering the flexibility to change your message throughout your campaign.
How often does my digital advertisement appear? Our digital billboards typically feature eight advertisers, with each advertisement displayed for eight seconds per rotation.
Can I change my digital advertisement during my campaign? Yes! Digital advertising allows you to update your message, highlight seasonal promotions, or run multiple advertisements throughout your campaign. Artwork changes are included at no additional charge.
Are your billboards illuminated at night? Our illuminated traditional billboards generally remain lit until midnight. Digital billboards operate from 6:00 AM until midnight, providing consistent visibility throughout the day and evening.
Will I get to approve my advertisement? Absolutely. Before your advertisement is printed or displayed, we'll send you an artwork proof for review. Nothing goes live or to print until you approve the final design.
Timing and Installation
How long does it take to install my billboard? Traditional billboard advertisements are typically installed within 7–10 business days after signing your agreement, provided artwork is approved promptly. Printing and production generally take 2–3 business days, followed by shipping and installation. Digital advertisements can begin running much sooner because no printing or physical installation is required.
How long do I have to advertise? Campaign lengths vary depending on the billboard location and availability. Our team will work with you to find an advertising term that meets your goals and budget.
Billing and Fees
Are there any additional fees? Traditional billboard advertisements typically require a one-time production fee covering printing, shipping, and installation. Digital advertisements do not require these production costs. All applicable charges will be clearly explained before you sign your agreement.
How does billing work? Unlike companies that bill every four weeks, Eastern Outdoor Development bills monthly. That means 12 billing periods per year rather than 13, making your advertising budget easier to manage.
Can I change my digital advertisement during my campaign? Yes! Digital advertising allows you to update your message, highlight seasonal promotions, or run multiple advertisements throughout your campaign. Artwork changes are included at no additional charge.
Are your billboards illuminated at night? Our illuminated traditional billboards generally remain lit until midnight. Digital billboards operate from 6:00 AM until midnight, providing consistent visibility throughout the day and evening.
Will I get to approve my advertisement? Absolutely. Before your advertisement is printed or displayed, we'll send you an artwork proof for review. Nothing goes live or to print until you approve the final design.
Six-Step Installation Timeline: Traditional (Static) Billboards
Traditional billboard advertisements are typically installed within 7–10 business days after signing your agreement, provided artwork is approved promptly.
