After graduating with a marketing degree from East Carolina University in 1978, Carl began his outdoor advertising career with White Advertising, as a sales executive covering North Carolina and South Carolina. After two years, Carl moved into management with Whiteco Metrocom, formerly White Advertising, in Rocky Mount, N.C. Soon thereafter, Carl relocated with Whiteco to Columbus, Ohio, as general manager, covering, Ohio, Kentucky and West Virginia. In 1983, Carl followed his heart back to eastern North Carolina and started Eastern Outdoor, Inc. Using the knowledge he had acquired over the past five years, Carl started developing and building outdoor advertising structures from Raleigh to the coast. After growing and operating Eastern for twenty two years, in 2005 the opportunity came to sell the five hundred plus faces that Eastern had grown into in size.
Carl decided that selling Eastern Outdoor, Inc. to Next Media, Inc. and assuming a five year consulting contract, was in his best interest and would allow him more time for family and other opportunities. It was an exciting time in 2013, when Carl’s son Jess decided to go into outdoor advertising by starting Eastern Outdoor Development, Inc. This has given Carl the opportunity to mentor Jess and stay connected with an industry that he loves and one that has been a true blessing to him. Now having forty years of experience in the outdoor advertising industry, it still excites Carl to make a cold call on a new potential customer to show them how bold and cost effective outdoor advertising can be!